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Important terms
While getting started you need to know some important points.
What are Google AdWords?
Do you Google? If you do, then you must have probably seen the Google AdWords. If you don’t then visit www.google.com and search for something. They are the little text ads that appear next to search results on Google. These Unique text-based ads displayed on search results are highly visible.
You can make incredible money just by placing these Ads, guiding customers to the product or service they want. The merchant provides everything else - the Web site, the
inventory, the customer service. This means your part is a breeze. You simply place ads and collect the commissions.
Google AdWords enables you to manage your own account, and with cost-per-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily
budget for what you are willing to spend each day.
Pay Per Click (PPC) is wildly popular. PPC is the only method that can drive huge amounts of highly targeted traffic to your site TODAY.
PPC advertising is immediate! We often hear of customers establishing their Google AdWords or Overture account and getting traffic the same hour!
Adwords Advantages
Google AdWords aims to provide the most effective advertising available for businesses of any size. They pledge to help us meet our customer acquisition needs by enabling us to:
! Reach people looking for our product or service.
! Fully control our ad budget.
! Easily create and edit our ads.
! See our ads on Google within minutes of creating them.
They also strive to give us the most friendly and nowledgeable customer service possible. We can expect a prompt response to our email questions, typically within one business day. We'll also have 24/7 access to detailed performance reports that help us track the effectiveness of our ad campaigns. Read on to learn about what AdWords has to offer.
1. Control:
With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.
! Cost-per-click (CPC) pricing, so we pay only for the clicks we've received at a price we've set
(choose a maximum CPC from 5 cents to $50)
! We set Daily budget, starting from 5 cents.
! We create and manage targeted ads.
! We get Performance reports 24/7 online in our account
! Can create an advertising network of sites and products for increased ad exposure
! Can place one or multiple ads targeted with one or more keywords
And with no monthly minimum spending limit or time commitment and only $5 to set up our account, Google AdWords is the ideal marketing tool for small to medium businesses.
2. Success:
The success of the advertising program is built upon the success of their advertisers. So, they want to do everything they can to help us get more out of our ads and attract qualified prospects in the most cost-effective manner possible. They provide us with keyword suggestions, cost estimations and tools to help us control pricing and URL destination for each and they'll always keep us up-to-date on the latest Google AdWords features.
3. Support:
They've created a Help Center to make sure we benefit from the tools they provide and the flexibility of controlling our own account. We'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining our account.
If we can't find what we need on their site, their dedicated Customer Support team would be happy to provide us with answers to our questions and offer assistance. They work hard to ensure that we promptly receive quality responses to our questions via email. They are also always eager to get our feedback on their program and how they can improve it.
Google AdWords is uniquely useful because:
! Our price is automatically lowered to one cent more than our closest competitor.
! No one can lock in the top position because user clickthrough rates and CPC determine where our ad is shown. The most relevant ads rise to the top.
! Google offers a unique set of tools to forecast our budget and select target keywords.
! We can target our ads to users in a specific country or only to speakers of a specific language.
! It saves us time and money.
! We don't want to wait for our ads to show.
! We pay for click we've already received.
! We can control the timing of our ad.
! Our ad can rise above someone paying more if it is highly relevant for a specific keyword.
! Saves us time setting up your campaign and monitoring it.
! We have more control over our ads so we can be sure they are only shown to a highly targeted audience.
! Expands our reach and gives us more new customers.
! Greater flexibility in how we set up our ad campaign.
Step By Step
Step 1: Target languages and countries
Choose from a list of 14 languages, over 250 countries, and, if applicable, over 200 United States regions to determine who will see your ads.
Step 2: Create Ad Group
Design your ads, choose targeted keywords to trigger those ads, and specify the maximum amount you are willing to pay when users click on your ads.
Step 3: Specify your daily budget
Control the amount you want to spend on your campaign each day. No minimum budget is required.
Step 4: Sign up
Create an AdWords account by providing your email address and choosing a password.
When you are ready to activate your ads, log in to your new account and submit your billing information.
Step 2 of 4: Create Ad Group
You can create three lines of ad text with a total of 95 characters. The Display URL field is where you enter the URL of your website you would like displayed in your AdWords ad. The Display URL must fit within the 35-character limit. The Destination URL can be up to 1,024 characters and is the actual web page users will land on after they click on your ad.
Select your keywords.
Each keyword should be on its own line (press Enter on your keyboard after typing each keyword or keyword phrase). Make sure that the keywords you enter are specific to your site or product to ensure that you receive the most cost-effective results. You can create additional keyword lists or edit this one later, so you might want to start with just a few keywords to test what works and what doesn't.
Step 1 of 4: Target languages and countries
Choose the languages and countries you would like to target. For instance, selecting French and All Countries will show your ads to users in any country who have their Google language preference set to French.
Choose a maximum cost-per-click (CPC) and click Calculate Estimates.
The pre-filled amount (highlighted in blue) is our recommended CPC for maximum ad exposure given the keywords you have chosen. Because they automatically reduce this amount when they can to save us money, the actual CPC we pay is usually less than the maximum CPC we choose here.
Optional: Recalculate Estimates
If you would like to test positioning and costs for your keywords, you can change the maximum CPC amount and click Recalculate Estimates.
The Traffic Estimator calculates how much, on average, you will spend per day and in what position you are likely to see your ad is based on the amount you enter. Keep in mind these
estimates are based on real time data and may change.
Create an Additional Ad Group, or Continue to Step 3.
An Ad Group is one set of ads and corresponding keywords like the Ad Group you just created. You can create several Ad Groups within each campaign now or later. If you offer different products or services, you may want to create separate Ad Groups for each in order to create more targeted ads and keyword lists. To continue with the set up process now, click Continue to Step 3.
Step 3 of 4: Specify your daily budget
Your daily budget is how much you want to spend per month on this campaign divided by the number of days in that month.
The pre-filled amount (highlighted in blue) is the system-recommended daily budget. Matching this amount helps ensure maximum ad exposure evenly throughout each day. However, you can reduce or raise this amount depending on how much you would like to spend.
Step 4 of 4: Sign up
Enter your email address and password for your account. The email address should be one you check often, as they will send all account information to this address. You will receive feature updates, performance alerts, and if you opt to receive non-account communication from them, newsletters.
After providing this information and agreeing to the Terms and Conditions, click Sign me up for AdWords to complete the account creation process. You will then be asked to verify your email address. When you have done so and are ready to activate your ads, log in to your account and submit your billing information. Your ads will start running on Google almost immediately.
Thank you for your time and have a nice day
Rakesh Atreya